To be honest, I’m not a big Pinterest person. I respect it for what it is, but I’d rather ignore the hoards of boards about the future weddings of my single lady friends.
Regardless, Pinterest has become the next big thing for marketing. And brands have been finding creative ways to use the Pinterest interface, too – which has been great since Pinterest doesn’t have years of baggage clogging up creative arteries. I think there’s lots of opportunity for brands to get into the pin-world. And there’s no better place to start than looking at what’s already popular.
“My Imaginary Well-Dressed Toddler Daughter” was my introduction to Pinterest parody – and I love it. It goes beyond merely recycling found photos (or what we’d typically pin) and provides gut-splitting content as well. Each and every pin is accompanied by a snarky anecdote, slowly creating the persona of Quinoa, aspiring novelist Tiffany Beveridge’s dream child.
This Pin board is purely for entertainment – and probably doesn’t hurt Ms. Beveridge’s future career – but I think that brands can learn from social phenomena like this. What if J. Crew Kids reached out to Beveridge and offered to provide special content in return for a shout-out? Some would think it bad business for a brand to make fun of itself, but if it already exists, why not get in on the joke?
I’ll be interested to see which brands are the first to jump on the parody train. My best guess: Old Spice.