Parody Hits Pinterest

To be honest, I’m not a big Pinterest person. I respect it for what it is, but I’d rather ignore the hoards of boards about the future weddings of my single lady friends.

Regardless, Pinterest has become the next big thing for marketing. And brands have been finding creative ways to use the Pinterest interface, too – which has been great since Pinterest doesn’t have years of baggage clogging up creative arteries. I think there’s lots of opportunity for brands to get into the pin-world. And there’s no better place to start than looking at what’s already popular.

PinParody

“My Imaginary Well-Dressed Toddler Daughter” was my introduction to Pinterest parody – and I love it. It goes beyond merely recycling found photos (or what we’d typically pin) and provides gut-splitting content as well. Each and every pin is accompanied by a snarky anecdote, slowly creating the persona of Quinoa, aspiring novelist Tiffany Beveridge’s dream child.

This Pin board is purely for entertainment – and probably doesn’t hurt Ms. Beveridge’s future career – but I think that brands can learn from social phenomena like this. What if J. Crew Kids reached out to Beveridge and offered to provide special content in return for a shout-out? Some would think it bad business for a brand to make fun of itself, but if it already exists, why not get in on the joke?

I’ll be interested to see which brands are the first to jump on the parody train. My best guess: Old Spice.

Enhanced by Zemanta
Advertisements

2 thoughts on “Parody Hits Pinterest

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s